每个人都想在某个领域取得成功，而大多数人只是希望被看作成功人士，不愿意养成习惯和做出努力，我们都喜欢相信自己比实际上的自己能力更强更优秀，也喜欢认为任何取得成功的人，只是运气好，或者认识厉害的人。我们同时也喜欢相信，只要还在工作，就不算成功，只要还在为钱发愁，也不算成功，我们应该把注意力放在什么地方？
Everybody wants to be successful, in some way, shape, or form. The trouble is, most people want to be seen or known as successful more than they want to break the necessary bad habits required to actually be successful. That’s because the lifestyle and rewards that come with success make everything seem easy. People think once they’re successful, they’ll have all the time in the world to do whatever they want. They think they’ll never have to work hard again. They think they won’t have to worry about things like money. And since those are the rewards they’re after, that’s all they focus on. If they still don’t have all the time in the world, they’re unsuccessful. If they’re still working, they’re unsuccessful. If they’re still worrying about money, they’re unsuccessful. As a result, they stay focused on all the wrong things, and ironically, never truly become successful.
每个人都想在某个方面或以某种方式成功。问题是，大多数人只是希望被视为成功人士，而不愿努力改掉那些要想成功所必需改掉的坏习惯。这是因为成功带来的生活方式和回报让一切看起来都很容易。人们认为一旦成功了，就可以用所有的时间做自己想做的事；人们认为一旦成功了，就再也不用努力工作了；人们认为一旦成功了，就不用担心钱之类的事情了。由于这些就是他们追求的回报，所以他们只关注这些。如果他们没有充足的时间，就不算成功；如果他们还在工作，就不算成功；如果他们还在为钱发愁，就不算成功。结果，他们总是把注意力放在错误的事情上，并且讽刺的是，他们永远无法真正成功。
People that fall short in life do so by their own volition. Unfortunately, they never realize it. They move through life chasing all the things they see other people enjoying at the end, without also seeing the habits, behaviors, and decisions those people had to make all along the way. If you want to know why you’re not as successful as you should be, it’s probably because of one of these reasons.
那些在生活中失败的人之所以失败，原因都在于他们自身。不幸的是，他们从未意识到这一点。他们在生活中追逐着所有他们看到别人享受的成果，却看不到那些人一路上不得不养成的习惯、做出的行为和决定。如果你想知道为什么你没有像你想的那样成功，可能就是因为以下原因之一：
You spend more time than most people thinking about how to work harder, without actually taking action. It’s amazing how many people can talk and talk about all the things they’re going to do. It’s even more amazing how many people claim they have the ability to work harder than the next person, without ever putting in the work themselves. It’s a brutal truth that we all like to believe ourselves to be more capable than we actually are. We also like to think that anyone who has achieved success was just lucky or knew someone. But the truth is unsuccessful people say those things so they can avoid acknowledging the real issue: someone else is doing the work and someone else is reaping the rewards.
1、你花了比大多数人更多的时间去思考该如何更努力地工作，却没有真正行动。令人惊讶的是，有那么多的人会没完没了地谈论他们将要做的事情。更令人惊讶的是，还有那么多人声称他们有能力比其他人更努力，却从没有真正付诸行动。一个残酷的事实是，我们都喜欢相信自己比实际上更有能力，我们也喜欢认为任何取得成功的人只是运气好，或者认识什么人。但事实是，不成功的人说这些话只是为了避免承认真正的问题：别人在付出努力，别人在收获成果。
I believe there are two types of people. The first is someone who sees time as a token for consumption. They can spend their time consuming movies, TV shows, and social media. They can spend their time on vacations, travel, and adventures. They can spend their time on friends, outings, concerts, and events. Time is theirs to spend, and they’re always looking for new ways to spend it.
2、你是在浪费时间，而不是用来投资。我相信有这样两种人。第一类人将时间视为一种消费，他们可以把时间花在电影、电视节目和社交媒体上，也可以花时间去度假、旅行和冒险，还可以把时间花在朋友、郊游、音乐会和其他活动上。时间对他们来说是用来花费的，他们总是在寻找新的消费时间的方式。
The second is someone who sees time as a token for investment. When invested correctly, it can reap the rewards of compounding interest. They invest their time in people and relationships that provide positive value. They invest their time into activities that nurture a desired skill or teach them something new. They invest their time into projects and pursuits that encourage growth in some areas of their lives. Time is theirs to invest, and the more they invest in people and things that show compounding interest, the richer they become in knowledge, understanding, and even money. Unsuccessful people spend time; successful people invest time.
第二类人将时间看作一种投资，如果投资得当，可以收获巨大的回报。他们把时间投入到能带来积极价值的人和关系中，投入到能培养技能或教他们一些新东西的活动中，投入到能在生活的某些方面促进他们成长的项目和追求上。时间对他们来说是用来投资的，他们在能产生巨大回报的人和事物上投资的时间越多，他们在知识、理解甚至金钱方面就变得越富有。不成功的人消费时间，成功的人投资时间。
Every successful person I know lives their life by the rule of opportunity cost. They understand that for every hour they spend doing X, that’s an hour they cannot invest doing Y. They are hyper aware of the delta between those two variables. Meaning, while they might be making a fair amount of money doing X, they are missing out on the potential long-term gains of doing Y. They are willing to forgo that immediate reward for a future payoff.
3、你不理解机会成本的概念。我认识的每一个成功的人，都会根据机会成本来生活。他们知道每花一个小时做X，就不能将这一个小时投资在Y上。他们非常清楚这两个变量之间的变化，也就是说，当他们做X赚了一大笔钱的时候，他们可能却错过了为了Y未来带来的收益。他们愿意放弃这种即时回报，以收获潜在的长期收益。
Unsuccessful people don’t understand opportunity cost. All they see is what is in front of them, not what they could potentially do now to reap bigger, better rewards later. The challenge with adhering to the rule of opportunity cost is that you have to stay true to the vision you have for yourself that has not yet been manifested. It’s not easy giving up what’s immediate and what’s gratifying now. However, that’s the small price you have to pay in order to invest your time. There are only so many hours in the day. If you spend them all, there will be none left to invest.
不成功的人不了解机会成本，他们只能看到眼前的一切，而不是他们现在可以做些什么，在以后带来更丰厚的回报。尊重机会成本规则的困难在于，你必须忠于你自己尚未显现的愿景，放弃眼前的事情，放弃即时的满足感，这是为了投资你的时间所必须付出的小小代价。每天的时间只有那么多，如果你全部花费掉，就无法用来投资了。
https://mp.weixin.qq.com/s/u4IAq0LmEAxEI4tdndhgOw
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